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Shopping

Marketplaces and direct sellers — Amazon, eBay, AliExpress, Etsy, Vinted — set the rules of the buyer-seller relationship and the platform's own role in it. Look for who pays for chargebacks, the conditions under which a seller's funds can be held, the platform's responsibility (or lack thereof) for counterfeit goods, and the data shared with brand partners after a purchase. Return policies described in marketing rarely match the small print on third-party listings.

AliExpress logo
AliExpress
Shopping
★★☆☆☆
Below average for users
7 critical 8 flags 3 pro
Amazon logo
Amazon
Shopping
★★☆☆☆
Below average for users
2 critical 7 flags 4 pro
eBay logo
eBay
Shopping
★★☆☆☆
Below average for users
6 critical 9 flags 2 pro
Etsy logo
Etsy
Shopping
★★☆☆☆
Below average for users
5 critical 8 flags 3 pro
Shein logo
Shein
Shopping
★★☆☆☆
Below average for users
4 critical 7 flags 5 pro
Shopify logo
Shopify
Shopping
★★★☆☆
Mixed / average user-friendliness
6 critical 8 flags 4 pro
Target logo
Target
Shopping
★★☆☆☆
Below average for users
4 critical 8 flags 3 pro
Temu logo
Temu
Shopping
★★★☆☆
Mixed / average user-friendliness
2 critical 5 flags 5 pro
Walmart logo
Walmart
Shopping
★★★☆☆
Mixed
3 critical 5 flags 5 pro
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