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AWS vs Cloudflare

Side-by-side comparison of the Terms of Service and Privacy Policy of AWS and Cloudflare.

AWS logo
AWS
Cloud
★★★☆☆
Mixed

AWS provides meaningful privacy controls, deletion/account tools, security commitments, and region-specific rights such as access, deletion, objection, and portability. However, it also collects broadly, uses data for marketing and personalized advertising, shares with partners/providers, retains data as long as needed for business/legal purposes, and imposes strict service and refund limitations in several products.

AWS presents a fairly business-oriented legal posture: it offers strong security statements, region-specific privacy rights, and formal data-transfer addenda, but also permits broad operational data use, advertising-related sharing, long/indefinite retention tied to business needs, and strong service-provider control over suspensions, beta services, and prepaid commitments.

Points of interest

  • negative ●●●●○ terms
    Beta services are risky

    Beta and preview services are offered as-is, may change or end at any time, have no SLA, and content used in them may be deleted or become inaccessible. Users should avoid putting important or sensitive workloads there.

  • negative ●●●●○ terms
    Prepaid commitments nonrefundable

    Some reserved-capacity products are noncancellable, nontransferable, and generally nonrefundable, even if you stop using AWS. This creates a meaningful financial lock-in risk for customers who prepay.

  • positive ●●●●○ privacy
    No selling personal data

    AWS states it is not in the business of selling customers’ personal information. That is a significant privacy-friendly statement, though it still shares data for advertising and service-provider purposes.

  • positive ●●●●○ privacy
    Access, deletion, portability rights

    Depending on where you live, AWS offers rights to access, correct, delete, restrict, object, port data, withdraw consent, and complain to regulators. These are strong user privacy rights, especially for EEA/UK/Switzerland and similar jurisdictions.

  • negative ●●●○○ privacy
    Broad collection and profiling

    AWS collects information you provide, data generated automatically, and information from partners and public sources. It also uses personal information for personalization, marketing, fraud scoring, and credit-risk assessment.

  • negative ●●●○○ privacy
    Advertising partner sharing

    AWS shares limited identifiers such as cookies or hashed email-derived codes with advertising partners for personalized ads. Even if direct identifiers are withheld, this still supports cross-site ad targeting.

  • negative ●●●○○ privacy
    Data shared with many parties

    Personal information may be shared with third-party sellers, service providers, affiliates, acquirers, and authorities. In practice, your data can circulate across a fairly large ecosystem beyond AWS itself.

  • negative ●●●○○ privacy
    Retention not time-limited

    AWS retains personal information as long as needed for stated purposes, legal compliance, tax/accounting, fraud prevention, security, and disputes. The lack of firm retention periods means data may be kept for a long time after account closure.

  • positive ●●●○○ privacy
    Account deletion and controls

    Users can manage account information, cookies, communications, and advertising preferences through AWS tools. This makes privacy choices more practical than policies that only offer email-based requests.

  • positive ●●●○○ privacy
    Security safeguards described

    AWS expressly says it uses encryption, PCI DSS practices for card data, and physical, electronic, and procedural safeguards. That is a meaningful transparency and security commitment for account-holder information.

  • positive ●●●○○ terms
    Won't use data to compete

    AWS says it will not use individualized usage data or your content to compete with your products or services. For business users, this is an important limitation on potentially exploitative platform behavior.

  • neutral ●●○○○ privacy
    Customer content handled separately

    AWS's main privacy notice does not cover content stored or processed in customer accounts; those rules live in separate agreements and privacy materials. That separation is common for cloud providers but means users must review more than one document to understand data handling fully.

Documents

Cloudflare logo
Cloudflare
Cloud
★★★☆☆
Mixed / average user-friendliness

Cloudflare offers notable privacy positives, especially no-sale language, user rights mechanisms, and limited logging for 1.1.1.1 resolver data. But its terms include broad liability disclaimers, unilateral changes, perpetual content licensing, and termination without notice, which reduce user protections.

Cloudflare’s website/free-service terms are fairly protective of the company, with broad suspension rights, warranty/liability limits, and unilateral changes. Its privacy policy is stronger than average in some areas: it says it does not sell or rent personal information, offers access/deletion/portability rights, and gives unusually privacy-protective commitments for the 1.1.1.1 DNS resolver. Data sharing for marketing and international transfers still occurs, and retention is flexible rather than tightly time-limited.

Points of interest

  • positive ●●●●● privacy
    Privacy-focused DNS logging

    For the 1.1.1.1 public resolver, Cloudflare says it does not log personal information and keeps most limited query data only 25 hours. This is an unusually strong privacy commitment for a DNS service.

  • negative ●●●●○ terms
    Can terminate anytime

    Cloudflare can suspend or terminate access at its sole discretion, with or without notice and for any or no reason. That means free-service users may lose access abruptly with little recourse.

  • negative ●●●●○ terms
    Broad liability disclaimer

    The service is provided as-is and Cloudflare disclaims warranties while broadly limiting liability for damages. In practice, this makes it harder for users to recover losses if the website or free online services fail or cause harm.

  • positive ●●●●○ privacy
    No sale of data

    Cloudflare expressly says it does not sell or rent personal information. That is a meaningful privacy commitment, though it still allows sharing with service providers, partners, and affiliates for business purposes.

  • positive ●●●●○ privacy
    Access, deletion, portability rights

    Users can request access, correction, portability, deletion, restriction, or objection by contacting Cloudflare. Customers and admins can also update or export some account data directly through their account settings.

  • negative ●●●○○ terms
    Perpetual content license

    If you submit content, feedback, or suggestions, you keep ownership but give Cloudflare a perpetual, irrevocable, worldwide license to use and modify it. Users should assume submitted materials can be reused indefinitely without payment.

  • negative ●●●○○ terms
    Terms can change anytime

    Cloudflare can modify the terms at any time by posting updated terms, and your only stated remedy is to stop using the service. Users may need to monitor the terms themselves for important changes.

  • negative ●●●○○ terms
    User indemnity obligation

    You agree to indemnify Cloudflare for claims and costs tied to your use, violations, or disputes involving third parties. This can shift legal and financial risk onto users if their activity triggers a claim.

  • positive ●●●○○ privacy
    Cookie and ad controls

    Website visitors get cookie preference tools and opt-outs for interest-based advertising and some marketing sharing. This gives users some practical control over tracking on Cloudflare’s own sites.

  • negative ●●○○○ privacy
    Marketing and partner sharing

    Cloudflare says it may share information with marketing and advertising partners and may provide them your email or limited account information unless you opt out. This is not a sale, but it is still meaningful data sharing for promotion.

  • neutral ●●○○○ terms
    Lawsuits in San Francisco

    Disputes are routed to California law and exclusive courts in San Francisco County. This preserves a court path rather than mandatory arbitration, but it may be inconvenient or costly for users outside that area.

Documents

Comparison is based on each service's published Terms of Service and Privacy Policy. Read the source documents linked above before relying on any specific clause.