Facebook vs Bluesky

Meta collects information you provide, your activity, devices, contacts, and data from partners and third parties. In practice, this means Facebook can build a very detailed profile even from activity outside the app.

The policy says Meta receives information through cookies, pixels, and similar technologies from other websites and apps. This can connect your off-Facebook browsing and app activity back to your account or ad profile.

Some information is public by default, and public content can be viewed, reshared, downloaded, and even appear off Meta. Users should assume public posts may travel far beyond Facebook.

By posting content, you grant Meta a worldwide, sublicensable license to use, modify, distribute, and create derivatives. That gives Meta wide operational freedom to reuse what you upload while it remains on its systems.

Account or content deletion can take up to 90 days, plus another 90 days to remove copies from backups and disaster recovery systems. Some content can also be retained longer for legal, safety, or technical reasons.

Meta states it does not sell your personal data to advertisers and does not share directly identifying information without permission. That is better than a true data-selling model, though it still uses your data for ad targeting.

You can delete individual content, delete your account, and trash items begin a deletion process automatically after 30 days. The policy also says deleted items are removed from visibility while deletion is pending.

Facebook uses your personal data to show personalized ads and sponsored content, including across Meta products and sometimes off-platform. Even though Meta says it does not sell your personal data, your activity is still used for targeted advertising.

Meta can remove content, restrict features, suspend, disable, or delete accounts for serious or repeated violations, often in its discretion. Some review explanations may be withheld for safety, legal, or technical reasons.

Meta says you can download your information and, in some cases and subject to law, port it. This gives users at least some ability to take their data elsewhere.

For consumers, disputes are governed by the law of your country and may be brought in competent local courts. That is more user-friendly than forcing all users into a distant arbitration forum.

Meta says it will notify users at least 30 days before material Terms changes, unless the change is required by law. That gives users a chance to review updates before they take effect.

Direct messages are not end-to-end encrypted and may be accessed for trust and safety purposes. Users should not treat Bluesky DMs as highly confidential communications.

Posts, profile, likes, follows, and blocks are public by design. This makes social graph and activity data broadly visible rather than private by default.

Even if you delete your account, copies of your content may remain on other services using the AT Protocol. In practice, deletion across the decentralized network may not be fully enforceable.

Most disputes must go through a 60-day informal process and then binding individual arbitration instead of court. This usually makes it harder to bring claims publicly or use normal court procedures.

Users generally cannot participate in class or representative actions against Bluesky. That reduces leverage for small-value claims that are impractical to pursue individually.

Bluesky says it does not sell or share personal data for targeted advertising. That's a meaningful privacy-positive commitment compared with many social platforms.

Depending on location, users can request access, correction, deletion, portability, restriction, objection, and review of automated decisions. These are substantial privacy rights, especially for users in stronger-regulation jurisdictions.

You keep ownership of what you post, but grant Bluesky a worldwide, royalty-free license to reproduce, adapt, distribute, display, moderate, and promote that content. This is broad enough to cover product use and marketing uses.

Bluesky keeps data while your account is active and may retain it longer for trust and safety, disputes, audits, legal compliance, and claims. The policy does not give firm deletion deadlines for many categories.

If something goes wrong, Bluesky's financial liability is generally limited to US$100, except in narrow cases like fraud, gross negligence causing death or personal injury, or non-waivable statutory rights.

The terms explicitly say you can delete your account at any time in settings. A built-in deletion flow is more user-friendly than requiring manual support requests.

If your account is suspended or restricted, you can appeal using an in-app tool or email within two weeks. EU/EEA users also retain access to out-of-court review and local courts.