Facebook vs LinkedIn
Side-by-side comparison of the Terms of Service and Privacy Policy of Facebook and LinkedIn.
The service offers some meaningful privacy controls and does not sell personal data, but it collects and shares a lot of information, heavily personalizes ads, and gives itself broad moderation, licensing, and retention powers. Overall it is not unusually hostile, but users should expect significant data use and limited control over public content.
Facebook’s legal terms are fairly detailed and give Meta broad rights to host, use, and promote content and ads, while also reserving strong enforcement powers over accounts and content. The documents include some user-friendly elements like advance notice for material terms changes, no sale of personal data to advertisers, deletion and portability tools, and consumer-court language for some disputes. However, data collection is extensive, public content can spread widely, and deletion may take up to 90 days plus backup retention.
Points of interest
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negative ●●●●● privacyExtensive data collection
Meta collects information you provide, your activity, devices, contacts, and data from partners and third parties. In practice, this means Facebook can build a very detailed profile even from activity outside the app.
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negative ●●●●○ privacyPartner tracking via pixels
The policy says Meta receives information through cookies, pixels, and similar technologies from other websites and apps. This can connect your off-Facebook browsing and app activity back to your account or ad profile.
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negative ●●●●○ privacyPublic content spreads widely
Some information is public by default, and public content can be viewed, reshared, downloaded, and even appear off Meta. Users should assume public posts may travel far beyond Facebook.
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negative ●●●●○ termsBroad content license
By posting content, you grant Meta a worldwide, sublicensable license to use, modify, distribute, and create derivatives. That gives Meta wide operational freedom to reuse what you upload while it remains on its systems.
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negative ●●●●○ termsDeletion can take months
Account or content deletion can take up to 90 days, plus another 90 days to remove copies from backups and disaster recovery systems. Some content can also be retained longer for legal, safety, or technical reasons.
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positive ●●●●○ termsNo data sales to advertisers
Meta states it does not sell your personal data to advertisers and does not share directly identifying information without permission. That is better than a true data-selling model, though it still uses your data for ad targeting.
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positive ●●●●○ privacyDeletion tools available
You can delete individual content, delete your account, and trash items begin a deletion process automatically after 30 days. The policy also says deleted items are removed from visibility while deletion is pending.
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negative ●●●○○ termsHeavy ad personalization
Facebook uses your personal data to show personalized ads and sponsored content, including across Meta products and sometimes off-platform. Even though Meta says it does not sell your personal data, your activity is still used for targeted advertising.
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negative ●●●○○ termsStrong account enforcement
Meta can remove content, restrict features, suspend, disable, or delete accounts for serious or repeated violations, often in its discretion. Some review explanations may be withheld for safety, legal, or technical reasons.
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positive ●●●○○ privacyData portability supported
Meta says you can download your information and, in some cases and subject to law, port it. This gives users at least some ability to take their data elsewhere.
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positive ●●●○○ termsConsumer courts preserved
For consumers, disputes are governed by the law of your country and may be brought in competent local courts. That is more user-friendly than forcing all users into a distant arbitration forum.
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positive ●●○○○ termsAdvance notice of changes
Meta says it will notify users at least 30 days before material Terms changes, unless the change is required by law. That gives users a chance to review updates before they take effect.
Documents
LinkedIn offers useful privacy rights like access, correction, deletion, portability, and a stated 30-day deletion window after account closure. But it also collects extensive behavioral and partner data, uses it for ad targeting and AI development, auto-renews subscriptions, takes a broad content license, and sharply limits its liability.
LinkedIn’s legal terms are fairly standard for a large social network: broad data collection, personalized ads, AI-related data use, and strong liability limits, balanced by meaningful privacy controls, data export rights, and a relatively clear account deletion timeline. It does not force arbitration in the provided terms, and some regional users retain local consumer protections and court access.
Points of interest
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negative ●●●●○ privacyExtensive data collection
LinkedIn collects not just profile data, but usage, device, location, message metadata, partner data, employer/school data, and off-site interaction data. This creates a detailed profile of your professional activity and browsing-related behavior.
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negative ●●●●○ privacyAds targeted on and offsite
Your profile, activity, inferred traits, and tracking technologies may be used to target and measure ads both on LinkedIn and elsewhere. There are settings to limit some ad uses, but the advertising system is broad by default.
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negative ●●●●○ termsStrong liability cap
If LinkedIn causes harm, its direct liability is generally capped at the fees you paid or US$1,000, and it excludes many indirect damages. That can significantly limit practical remedies for account, data, or service problems.
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positive ●●●●○ privacyAccess, deletion, portability rights
Users can request deletion, correction, restriction, objection, access, and a machine-readable copy of their data. These are meaningful privacy controls, especially for users in stronger-rights jurisdictions.
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positive ●●●●○ privacyClear account deletion timeline
LinkedIn states that closed-account data is generally deleted within 30 days and the profile usually becomes hidden within 24 hours. That is more concrete than many platforms’ vague retention language.
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negative ●●●○○ privacyData used for AI
LinkedIn says it may use personal data to develop, improve, and train AI models and generate inferences about you. That can include activity and other service data beyond what users may expect from a networking platform.
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negative ●●●○○ termsBroad content license
You keep ownership of your posts, but LinkedIn gets a worldwide, transferable, sublicensable license to use, modify, distribute, and display them without compensation. Some copies or sublicensed uses may persist after deletion.
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negative ●●●○○ termsAuto-renewing paid subscriptions
Paid subscriptions renew automatically unless you cancel before the renewal date. LinkedIn may also continue billing stored payment methods and fall back to secondary payment methods if provided.
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positive ●●●○○ termsNo arbitration in provided terms
The supplied terms point disputes to courts rather than mandatory arbitration. EU/EEA/Swiss users also keep local consumer protections, which is more favorable than many large tech platforms’ dispute clauses.
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negative ●●○○○ termsTerms can change unilaterally
LinkedIn can change its terms and privacy policy, and continued use counts as acceptance. It promises no retroactive changes and usually gives notice of material changes, which softens the risk somewhat.
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neutral ●●○○○ privacySome data survives closure
Even after account closure, some content may remain visible to others, search caches may persist, and LinkedIn may retain data for legal, security, fraud, or de-identified uses. Users should not assume total erasure of everything they shared.
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positive ●●○○○ privacyLimits on advertiser sharing
LinkedIn says it does not share personal data with non-affiliated advertisers except in limited cases such as hashed identifiers, user permission, or already-public profile data. This is better than an outright statement of selling full personal data to advertisers.
Documents
Comparison is based on each service's published Terms of Service and Privacy Policy. Read the source documents linked above before relying on any specific clause.