Instagram vs Facebook

Meta collects a very broad range of information, including your activity, device identifiers, contacts, location signals, partner data and even some data about non-users. In practice, using Instagram feeds a large cross-service profile.

Your information can be used for personalized ads both on Meta products and on other apps and websites, including data from third-party business tools. This means your activity beyond Instagram may affect the ads you see.

If your Instagram account or content is public, it can be seen by anyone, including people without accounts, and may appear off-platform such as in search results. Public content can also be reshared or downloaded by third parties.

Apps and sites connected through login or integrations can access your information, and previously shared data may remain with them even after access expires. Their handling is governed by their own policies, not Meta’s.

Your information may be shared across Meta companies for safety, analytics, product development and connected experiences. This expands use of your data beyond Instagram alone.

Meta says it does not sell your personal information to advertisers and does not share directly identifying details like your name or email unless you specifically permit it. This is a meaningful limit, though profiling still occurs.

Users are offered tools to view, manage, download, port and delete their information. This gives practical control and helps with account exit or switching services.

Deleting content or an account is not immediate: deletion may take up to 90 days, plus up to another 90 days for backups, and some data can be kept longer. Users should not expect instant erasure.

You keep ownership of what you post, but Meta gets a license to use your content for providing and improving its services until deletion is fully completed. This is standard for social media but still significant.

Consumer disputes can be brought in a competent court in your country of main residence under that country’s law. This is better for users than mandatory arbitration or a foreign-only forum.

Meta says it will usually give at least 30 days’ notice before material terms changes take effect, giving users time to review and leave if they disagree. That is more transparent than immediate unilateral changes.

Meta collects a very broad range of data, including activity, device details, contacts, location, cookies, and partner data, even in some cases without an account. In practice, using Facebook can involve tracking across devices, services, and third-party sites.

Your personal data is used to target and measure ads on and off Meta products. This means your behavior and inferred interests help shape advertising across Facebook's ecosystem.

You keep ownership of your posts, photos, and videos, but grant Meta a worldwide, transferable, sublicensable, royalty-free license to use and modify them for service operation. This is a broad permission that continues until content is fully deleted.

Meta can use your name, profile photo, and ad-related actions next to sponsored content without paying you. Your social activity may therefore be used to endorse ads to others who can view that activity.

Public posts and profile information can be copied, reshared, downloaded, or indexed off-platform, including by search engines and third parties. Once something is public, practical control over it can be hard to regain.

Apps and websites connected through Facebook Login or integrations may access non-public information, and may retain data you already shared even after access expires. That creates ongoing privacy exposure outside Meta's direct control.

Facebook is provided 'as is' and Meta disclaims warranties while limiting liability for indirect and consequential damages as far as law allows. If the service causes losses or disruptions, user remedies may be narrow.

The policy expressly provides rights to access, correct, download, port, erase, object, and complain to a regulator. These are meaningful user protections, especially in regions covered by data protection law.

Consumer disputes are generally governed by the law of your home country and can be brought in competent local courts. This is more user-friendly than mandatory arbitration or exclusive foreign forum clauses for consumers.

Deleting content or an account is not immediate: primary deletion may take up to 90 days, with up to another 90 days for backups, and some data may be kept longer for legal or safety reasons. Users should not expect instant erasure.

Meta says it does not sell your personal data to advertisers or share direct identifiers like your name or email without specific permission. That reduces one common privacy risk, though substantial ad profiling and reporting still occur.

Meta says it will usually give at least 30 days' notice before material terms changes take effect. That gives users some time to review changes and decide whether to keep using the service.