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LinkedIn vs Facebook

Side-by-side comparison of the Terms of Service and Privacy Policy of LinkedIn and Facebook.

LinkedIn logo
LinkedIn
Social
★★★☆☆
Mixed / average user-friendliness

LinkedIn offers useful privacy rights like access, correction, deletion, portability, and a stated 30-day deletion window after account closure. But it also collects extensive behavioral and partner data, uses it for ad targeting and AI development, auto-renews subscriptions, takes a broad content license, and sharply limits its liability.

LinkedIn’s legal terms are fairly standard for a large social network: broad data collection, personalized ads, AI-related data use, and strong liability limits, balanced by meaningful privacy controls, data export rights, and a relatively clear account deletion timeline. It does not force arbitration in the provided terms, and some regional users retain local consumer protections and court access.

Points of interest

  • negative ●●●●○ privacy
    Extensive data collection

    LinkedIn collects not just profile data, but usage, device, location, message metadata, partner data, employer/school data, and off-site interaction data. This creates a detailed profile of your professional activity and browsing-related behavior.

  • negative ●●●●○ privacy
    Ads targeted on and offsite

    Your profile, activity, inferred traits, and tracking technologies may be used to target and measure ads both on LinkedIn and elsewhere. There are settings to limit some ad uses, but the advertising system is broad by default.

  • negative ●●●●○ terms
    Strong liability cap

    If LinkedIn causes harm, its direct liability is generally capped at the fees you paid or US$1,000, and it excludes many indirect damages. That can significantly limit practical remedies for account, data, or service problems.

  • positive ●●●●○ privacy
    Access, deletion, portability rights

    Users can request deletion, correction, restriction, objection, access, and a machine-readable copy of their data. These are meaningful privacy controls, especially for users in stronger-rights jurisdictions.

  • positive ●●●●○ privacy
    Clear account deletion timeline

    LinkedIn states that closed-account data is generally deleted within 30 days and the profile usually becomes hidden within 24 hours. That is more concrete than many platforms’ vague retention language.

  • negative ●●●○○ privacy
    Data used for AI

    LinkedIn says it may use personal data to develop, improve, and train AI models and generate inferences about you. That can include activity and other service data beyond what users may expect from a networking platform.

  • negative ●●●○○ terms
    Broad content license

    You keep ownership of your posts, but LinkedIn gets a worldwide, transferable, sublicensable license to use, modify, distribute, and display them without compensation. Some copies or sublicensed uses may persist after deletion.

  • negative ●●●○○ terms
    Auto-renewing paid subscriptions

    Paid subscriptions renew automatically unless you cancel before the renewal date. LinkedIn may also continue billing stored payment methods and fall back to secondary payment methods if provided.

  • positive ●●●○○ terms
    No arbitration in provided terms

    The supplied terms point disputes to courts rather than mandatory arbitration. EU/EEA/Swiss users also keep local consumer protections, which is more favorable than many large tech platforms’ dispute clauses.

  • negative ●●○○○ terms
    Terms can change unilaterally

    LinkedIn can change its terms and privacy policy, and continued use counts as acceptance. It promises no retroactive changes and usually gives notice of material changes, which softens the risk somewhat.

  • neutral ●●○○○ privacy
    Some data survives closure

    Even after account closure, some content may remain visible to others, search caches may persist, and LinkedIn may retain data for legal, security, fraud, or de-identified uses. Users should not assume total erasure of everything they shared.

  • positive ●●○○○ privacy
    Limits on advertiser sharing

    LinkedIn says it does not share personal data with non-affiliated advertisers except in limited cases such as hashed identifiers, user permission, or already-public profile data. This is better than an outright statement of selling full personal data to advertisers.

Documents

Facebook logo
Facebook
Social
★★★☆☆
Mixed

The service offers some meaningful privacy controls and does not sell personal data, but it collects and shares a lot of information, heavily personalizes ads, and gives itself broad moderation, licensing, and retention powers. Overall it is not unusually hostile, but users should expect significant data use and limited control over public content.

Facebook’s legal terms are fairly detailed and give Meta broad rights to host, use, and promote content and ads, while also reserving strong enforcement powers over accounts and content. The documents include some user-friendly elements like advance notice for material terms changes, no sale of personal data to advertisers, deletion and portability tools, and consumer-court language for some disputes. However, data collection is extensive, public content can spread widely, and deletion may take up to 90 days plus backup retention.

Points of interest

  • negative ●●●●● privacy
    Extensive data collection

    Meta collects information you provide, your activity, devices, contacts, and data from partners and third parties. In practice, this means Facebook can build a very detailed profile even from activity outside the app.

  • negative ●●●●○ privacy
    Partner tracking via pixels

    The policy says Meta receives information through cookies, pixels, and similar technologies from other websites and apps. This can connect your off-Facebook browsing and app activity back to your account or ad profile.

  • negative ●●●●○ privacy
    Public content spreads widely

    Some information is public by default, and public content can be viewed, reshared, downloaded, and even appear off Meta. Users should assume public posts may travel far beyond Facebook.

  • negative ●●●●○ terms
    Broad content license

    By posting content, you grant Meta a worldwide, sublicensable license to use, modify, distribute, and create derivatives. That gives Meta wide operational freedom to reuse what you upload while it remains on its systems.

  • negative ●●●●○ terms
    Deletion can take months

    Account or content deletion can take up to 90 days, plus another 90 days to remove copies from backups and disaster recovery systems. Some content can also be retained longer for legal, safety, or technical reasons.

  • positive ●●●●○ terms
    No data sales to advertisers

    Meta states it does not sell your personal data to advertisers and does not share directly identifying information without permission. That is better than a true data-selling model, though it still uses your data for ad targeting.

  • positive ●●●●○ privacy
    Deletion tools available

    You can delete individual content, delete your account, and trash items begin a deletion process automatically after 30 days. The policy also says deleted items are removed from visibility while deletion is pending.

  • negative ●●●○○ terms
    Heavy ad personalization

    Facebook uses your personal data to show personalized ads and sponsored content, including across Meta products and sometimes off-platform. Even though Meta says it does not sell your personal data, your activity is still used for targeted advertising.

  • negative ●●●○○ terms
    Strong account enforcement

    Meta can remove content, restrict features, suspend, disable, or delete accounts for serious or repeated violations, often in its discretion. Some review explanations may be withheld for safety, legal, or technical reasons.

  • positive ●●●○○ privacy
    Data portability supported

    Meta says you can download your information and, in some cases and subject to law, port it. This gives users at least some ability to take their data elsewhere.

  • positive ●●●○○ terms
    Consumer courts preserved

    For consumers, disputes are governed by the law of your country and may be brought in competent local courts. That is more user-friendly than forcing all users into a distant arbitration forum.

  • positive ●●○○○ terms
    Advance notice of changes

    Meta says it will notify users at least 30 days before material Terms changes, unless the change is required by law. That gives users a chance to review updates before they take effect.

Documents

Comparison is based on each service's published Terms of Service and Privacy Policy. Read the source documents linked above before relying on any specific clause.