AIgree
← back

Pinterest vs Facebook

Side-by-side comparison of the Terms of Service and Privacy Policy of Pinterest and Facebook.

Pinterest logo
Pinterest
Social
★★☆☆☆
Below average for users

Pinterest provides meaningful privacy controls, deletion/export rights, and some transparency, but these are outweighed by extensive data collection and ad sharing, a sweeping content license, strong liability limits, and mandatory arbitration with class-action waiver for many users.

Pinterest is a social platform that relies heavily on personalization and advertising. Its terms are fairly standard for a major social service: users keep ownership of posts but grant Pinterest a very broad license, the company collects extensive on- and off-platform data, and many disputes must go to arbitration for non-European users. On the positive side, Pinterest offers account deletion, data export/access rights, ad opt-outs, and honors some privacy controls such as Global Privacy Control for eligible U.S. users.

Points of interest

  • negative ●●●●● terms
    Mandatory arbitration clause

    For most users outside the EEA/UK/Switzerland, disputes must go through informal resolution and then binding arbitration, not court. You also waive jury trial and class action rights, which can make claims harder to pursue.

  • negative ●●●●○ terms
    Broad content license

    You keep ownership of what you post, but Pinterest and other users get a very broad worldwide license to use, modify, distribute, and monetize it without paying you. Copies may persist even after deletion if others saved or shared them.

  • negative ●●●●○ privacy
    Extensive tracking and profiling

    Pinterest collects account data, content, messages, device and log data, cookies, inferred interests, approximate location, and data from advertisers and partners. It uses both on-site and off-site behavior to personalize content and ads.

  • negative ●●●●○ privacy
    Ad sharing or selling

    Pinterest says some of its advertising-related disclosures may legally count as targeted advertising, sharing, or selling under some U.S. privacy laws. That means your data may be disclosed to partners for ad measurement, off-Pinterest marketing, or ad targeting.

  • negative ●●●●○ terms
    Low liability cap

    Pinterest broadly limits its responsibility for damages and caps total liability at $100 for many users. If the service causes harm, compensation may be very limited unless local law overrides this.

  • positive ●●●●○ privacy
    Deletion and data export

    Pinterest offers access, correction, deletion, and portable export of your data through settings and support channels. This gives users concrete tools to leave the platform or review what Pinterest holds about them.

  • negative ●●●○○ terms
    As-is service disclaimer

    The platform is provided without warranties, and Pinterest disclaims responsibility for outages, errors, harmful content, or security failures. Practically, users bear much of the risk of using the service.

  • positive ●●●○○ privacy
    Ad opt-out controls

    Users can opt out of uses considered targeted advertising, sharing, or sale under some U.S. laws. Pinterest also says ads will still appear, but not be informed by offsite data after opt-out.

  • positive ●●●○○ privacy
    Honors privacy signals

    Pinterest says it respects some browser and device privacy controls, including Global Privacy Control for eligible U.S. state residents. This is a user-friendly sign that external privacy preferences may be honored automatically.

  • negative ●●○○○ terms
    Unilateral terms changes

    Pinterest can revise the terms over time, and continued use means you accept the new version. It says it will give notice of material changes, which is better than silent changes but still puts the burden on users to stop using the service if they disagree.

  • neutral ●●○○○ privacy
    International data transfers

    Pinterest transfers and stores data outside your home country, including in the United States, where protections may differ. This is common for global platforms but can matter for users concerned about foreign government access or weaker privacy safeguards.

  • positive ●●○○○ terms
    Appeals for moderation decisions

    If Pinterest removes content or suspends an account, it says users may appeal where appropriate. This offers at least some procedural protection against mistaken moderation decisions.

Documents

Facebook logo
Facebook
Social
★★★☆☆
Mixed

The service offers some meaningful privacy controls and does not sell personal data, but it collects and shares a lot of information, heavily personalizes ads, and gives itself broad moderation, licensing, and retention powers. Overall it is not unusually hostile, but users should expect significant data use and limited control over public content.

Facebook’s legal terms are fairly detailed and give Meta broad rights to host, use, and promote content and ads, while also reserving strong enforcement powers over accounts and content. The documents include some user-friendly elements like advance notice for material terms changes, no sale of personal data to advertisers, deletion and portability tools, and consumer-court language for some disputes. However, data collection is extensive, public content can spread widely, and deletion may take up to 90 days plus backup retention.

Points of interest

  • negative ●●●●● privacy
    Extensive data collection

    Meta collects information you provide, your activity, devices, contacts, and data from partners and third parties. In practice, this means Facebook can build a very detailed profile even from activity outside the app.

  • negative ●●●●○ privacy
    Partner tracking via pixels

    The policy says Meta receives information through cookies, pixels, and similar technologies from other websites and apps. This can connect your off-Facebook browsing and app activity back to your account or ad profile.

  • negative ●●●●○ privacy
    Public content spreads widely

    Some information is public by default, and public content can be viewed, reshared, downloaded, and even appear off Meta. Users should assume public posts may travel far beyond Facebook.

  • negative ●●●●○ terms
    Broad content license

    By posting content, you grant Meta a worldwide, sublicensable license to use, modify, distribute, and create derivatives. That gives Meta wide operational freedom to reuse what you upload while it remains on its systems.

  • negative ●●●●○ terms
    Deletion can take months

    Account or content deletion can take up to 90 days, plus another 90 days to remove copies from backups and disaster recovery systems. Some content can also be retained longer for legal, safety, or technical reasons.

  • positive ●●●●○ terms
    No data sales to advertisers

    Meta states it does not sell your personal data to advertisers and does not share directly identifying information without permission. That is better than a true data-selling model, though it still uses your data for ad targeting.

  • positive ●●●●○ privacy
    Deletion tools available

    You can delete individual content, delete your account, and trash items begin a deletion process automatically after 30 days. The policy also says deleted items are removed from visibility while deletion is pending.

  • negative ●●●○○ terms
    Heavy ad personalization

    Facebook uses your personal data to show personalized ads and sponsored content, including across Meta products and sometimes off-platform. Even though Meta says it does not sell your personal data, your activity is still used for targeted advertising.

  • negative ●●●○○ terms
    Strong account enforcement

    Meta can remove content, restrict features, suspend, disable, or delete accounts for serious or repeated violations, often in its discretion. Some review explanations may be withheld for safety, legal, or technical reasons.

  • positive ●●●○○ privacy
    Data portability supported

    Meta says you can download your information and, in some cases and subject to law, port it. This gives users at least some ability to take their data elsewhere.

  • positive ●●●○○ terms
    Consumer courts preserved

    For consumers, disputes are governed by the law of your country and may be brought in competent local courts. That is more user-friendly than forcing all users into a distant arbitration forum.

  • positive ●●○○○ terms
    Advance notice of changes

    Meta says it will notify users at least 30 days before material Terms changes, unless the change is required by law. That gives users a chance to review updates before they take effect.

Documents

Comparison is based on each service's published Terms of Service and Privacy Policy. Read the source documents linked above before relying on any specific clause.