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Pinterest vs Facebook

Side-by-side comparison of the Terms of Service and Privacy Policy of Pinterest and Facebook.

Pinterest logo
Pinterest
Social
★★☆☆☆
Mixed, leaning user-unfriendly

Pinterest provides useful privacy controls, deletion/export rights, and region-specific protections, but these are offset by broad content licensing, targeted advertising/sharing practices, arbitration and class action waivers for many users, low liability caps, and broad personalization based on offsite activity.

Pinterest is a social platform that personalizes content and ads using extensive onsite and offsite data. Its terms are relatively standard for a large ad-supported platform: users keep ownership of posts but grant Pinterest and others a broad license, and non-European users face arbitration and major liability limits. On the privacy side, Pinterest offers meaningful access, deletion, export, and some ad opt-outs, but it also shares data for targeted advertising and international transfers.

Points of interest

  • negative ●●●●● terms
    Binding arbitration required

    If you live outside the EEA, Switzerland, or UK, most disputes must go through individual binding arbitration after a mandatory notice process. You also waive court access for many claims and cannot join class actions.

  • negative ●●●●● terms
    Broad content license

    You keep ownership of your posts, but Pinterest, its providers, and other users get a very broad worldwide license to use, modify, distribute, and monetize your content. You are not entitled to payment if your content is monetized.

  • negative ●●●●○ privacy
    Targeted ads and data sharing

    Pinterest uses your activity, partner data, and offsite behavior to personalize ads and may disclose data for advertising and measurement. It expressly says some of this may count as targeted advertising, sharing, or selling under U.S. state laws.

  • negative ●●●●○ privacy
    Offsite tracking and profiling

    Pinterest collects data from cookies, the Pinterest Save button, advertisers, partners, and linked third-party accounts to infer your interests. This means your activity beyond Pinterest can affect what content and ads you see.

  • negative ●●●●○ terms
    Low liability cap

    For many users, Pinterest limits its total liability to $100 and excludes many categories of damages. If the service causes harm, recovering meaningful compensation may be difficult.

  • positive ●●●●○ privacy
    Deletion and export tools

    Pinterest offers built-in ways to delete your account and data, access your information, and receive it in a portable format. This gives users meaningful control if they want to leave the service.

  • negative ●●●○○ terms
    Content may persist after deletion

    Deleting your account or content does not guarantee immediate or complete disappearance. Pinterest may retain content for backup, archival, or audit purposes, and copies saved or shared by others may remain available.

  • negative ●●●○○ privacy
    Messages reviewed for enforcement

    Pinterest says it reviews activity and messages for safety, fraud, policy enforcement, legal matters, and age verification. Users should not assume private communications are free from monitoring.

  • positive ●●●○○ privacy
    Ad opt-out controls

    Users can opt out of targeted advertising, sharing, or sale uses in Privacy and Data Settings. Pinterest also says it honors Global Privacy Control for eligible U.S. state residents.

  • positive ●●●○○ terms
    Notice of material changes

    Pinterest says it will notify users before material changes to the Terms take effect, rather than changing them silently. That is better than purely unilateral updates with no advance notice.

  • positive ●●●○○ terms
    Home-court rights in Europe

    Consumers in the EEA, Switzerland, and UK are not subject to the arbitration clause and can rely on their home-country law and courts. This is a meaningful procedural protection for those users.

  • neutral ●●○○○ privacy
    International data transfers

    Pinterest transfers and stores data outside your home country, including in the United States. This is common for global platforms, but it can mean different legal protections and government access rules apply.

Documents

Facebook logo
Facebook
Social
★★☆☆☆
Below average for users

Facebook offers meaningful privacy rights disclosures, data access/portability/deletion tools, and many consumers can sue locally rather than arbitrate. But these benefits are outweighed by extensive tracking and ad profiling, broad sharing with partners and Meta companies, a sweeping content license, long deletion windows, and strong liability limitations.

Facebook is a free, ad-funded social platform with extensive data collection across Meta products, partner sites, devices and public sources. The terms preserve some user rights, like local-court access for many consumer disputes and access/deletion/portability rights, but they also grant Meta a broad content license, permit use of your identity in ads, allow broad sharing with partners, and retain deletion backups for months.

Points of interest

  • negative ●●●●● privacy
    Extensive data collection

    Meta collects a very broad range of data, including activity, device details, contacts, location, cookies, and partner data, even in some cases without an account. In practice, using Facebook can involve tracking across devices, services, and third-party sites.

  • negative ●●●●● terms
    Personalized ads by default

    Your personal data is used to target and measure ads on and off Meta products. This means your behavior and inferred interests help shape advertising across Facebook's ecosystem.

  • negative ●●●●○ terms
    Broad content license

    You keep ownership of your posts, photos, and videos, but grant Meta a worldwide, transferable, sublicensable, royalty-free license to use and modify them for service operation. This is a broad permission that continues until content is fully deleted.

  • negative ●●●●○ terms
    Identity used in ads

    Meta can use your name, profile photo, and ad-related actions next to sponsored content without paying you. Your social activity may therefore be used to endorse ads to others who can view that activity.

  • negative ●●●●○ privacy
    Public content widely reusable

    Public posts and profile information can be copied, reshared, downloaded, or indexed off-platform, including by search engines and third parties. Once something is public, practical control over it can be hard to regain.

  • negative ●●●●○ privacy
    Partners keep shared data

    Apps and websites connected through Facebook Login or integrations may access non-public information, and may retain data you already shared even after access expires. That creates ongoing privacy exposure outside Meta's direct control.

  • negative ●●●●○ terms
    Strong liability disclaimer

    Facebook is provided 'as is' and Meta disclaims warranties while limiting liability for indirect and consequential damages as far as law allows. If the service causes losses or disruptions, user remedies may be narrow.

  • positive ●●●●○ privacy
    Access, port, delete rights

    The policy expressly provides rights to access, correct, download, port, erase, object, and complain to a regulator. These are meaningful user protections, especially in regions covered by data protection law.

  • positive ●●●●○ terms
    Consumers may sue locally

    Consumer disputes are generally governed by the law of your home country and can be brought in competent local courts. This is more user-friendly than mandatory arbitration or exclusive foreign forum clauses for consumers.

  • negative ●●●○○ privacy
    Deletion can take months

    Deleting content or an account is not immediate: primary deletion may take up to 90 days, with up to another 90 days for backups, and some data may be kept longer for legal or safety reasons. Users should not expect instant erasure.

  • positive ●●●○○ terms
    No direct sale to advertisers

    Meta says it does not sell your personal data to advertisers or share direct identifiers like your name or email without specific permission. That reduces one common privacy risk, though substantial ad profiling and reporting still occur.

  • positive ●●○○○ terms
    Advance notice of term changes

    Meta says it will usually give at least 30 days' notice before material terms changes take effect. That gives users some time to review changes and decide whether to keep using the service.

Documents

Comparison is based on each service's published Terms of Service and Privacy Policy. Read the source documents linked above before relying on any specific clause.