Prime Video vs Apple TV+

Amazon collects information you provide, data from your device and browser, and data from other sources. In practice, this can include detailed viewing, usage, and technical data tied to your account.

The notice allows interest-based ads and use of advertising identifiers, including cookies and device identifiers. Even though Amazon says it does not share directly identifying info for ad targeting, it still supports cross-context ad personalization.

Amazon says blocking cookies or identifiers can disable essential functions like checkout and sign-in. That means privacy-conscious users may have to trade off functionality to limit tracking.

The service provider and governing documents depend on your country and access method, so the rules you get may differ by location. That makes it important to check the local terms before subscribing or buying content.

Amazon says it does not sell customers' personal information. That is a meaningful privacy benefit compared with services that monetize user data through outright sales.

You can access certain personal information in the Your Account area, including payment settings and Prime membership details. This gives users a meaningful way to review what Amazon holds about them.

Users can adjust communication preferences, ad preferences, and some cookie/device settings. These controls may reduce tracking or outreach, though some features may stop working if cookies are disabled.

Prime Video is not the only set of terms in play; other Amazon services and Prime benefits are governed by separate documents. If you use bundled benefits, you may be subject to additional rules without leaving the Prime Video ecosystem.

Amazon says it uses encryption, PCI DSS for card data, and physical/electronic/procedural safeguards. This is a positive security baseline, though it does not eliminate all risk.

Users under 18 may use Amazon services only with a parent or guardian, and children's data is addressed separately. This signals some age-related privacy handling, though the rules are still Amazon-wide rather than Prime Video-specific.

Apple can terminate your account or cut off access without notice if it suspects a terms violation. You may still owe any unpaid amounts even after termination.

The service is provided as-is and as-available, with broad warranty disclaimers and limited remedies. If something breaks, your legal options may be narrow except where local law overrides this.

Apple limits liability for many indirect or consequential damages, and the standard app EULA caps total liability at $250 in many cases. This can significantly restrict compensation if the service causes losses.

Apple says it does not sell personal data or share it for third-party marketing. That is a meaningful privacy benefit compared with many ad-supported platforms.

Users can request access, correction, transfer, restriction, deletion, and consent withdrawal through Apple’s privacy portal. Apple also says users should not receive worse service for exercising those rights.

Subscriptions renew automatically unless you cancel in account settings, and billing can happen within 24 hours before renewal. Free trials also need to be canceled at least 24 hours before they end to avoid charges.

Apple reserves the right to modify, suspend, or discontinue services or content at any time, with or without notice. That means features or access can change unilaterally after signup.

Even purchased or downloaded content may later become unavailable if Apple loses distribution rights. Users are told to back up content, but continued access is not guaranteed.

Apple says it keeps personal data only as long as necessary and works to retain it for the shortest period allowed by law. This is better than an open-ended retention clause.

Apple promises at least a week’s advance notice for material privacy policy changes, and may contact you directly. That gives users some warning before major privacy terms shift.

If you submit reviews, photos, videos, or similar materials, you grant Apple a worldwide, royalty-free, perpetual license to use them in services, marketing, and internal purposes. Users should not post anything they expect to control tightly later.

Disputes generally go to California courts, but users in the EU, UK, Switzerland, Norway, and Iceland can use local law and courts. This is better for some users, but not a broad pro-consumer dispute clause overall.