Prime Video vs Paramount+

Amazon collects information you provide, data from your device and browser, and data from other sources. In practice, this can include detailed viewing, usage, and technical data tied to your account.

The notice allows interest-based ads and use of advertising identifiers, including cookies and device identifiers. Even though Amazon says it does not share directly identifying info for ad targeting, it still supports cross-context ad personalization.

Amazon says blocking cookies or identifiers can disable essential functions like checkout and sign-in. That means privacy-conscious users may have to trade off functionality to limit tracking.

The service provider and governing documents depend on your country and access method, so the rules you get may differ by location. That makes it important to check the local terms before subscribing or buying content.

Amazon says it does not sell customers' personal information. That is a meaningful privacy benefit compared with services that monetize user data through outright sales.

You can access certain personal information in the Your Account area, including payment settings and Prime membership details. This gives users a meaningful way to review what Amazon holds about them.

Users can adjust communication preferences, ad preferences, and some cookie/device settings. These controls may reduce tracking or outreach, though some features may stop working if cookies are disabled.

Prime Video is not the only set of terms in play; other Amazon services and Prime benefits are governed by separate documents. If you use bundled benefits, you may be subject to additional rules without leaving the Prime Video ecosystem.

Amazon says it uses encryption, PCI DSS for card data, and physical/electronic/procedural safeguards. This is a positive security baseline, though it does not eliminate all risk.

Users under 18 may use Amazon services only with a parent or guardian, and children's data is addressed separately. This signals some age-related privacy handling, though the rules are still Amazon-wide rather than Prime Video-specific.

The privacy policy allows collection of account, billing, device, location, viewing, feedback, and partner-sourced data, plus inferred traits like interests and buying habits. This supports a detailed profile of your activity and preferences.

Paramount and its partners track activity on Paramount and third-party services to build profiles and deliver targeted ads. This can mean cross-site and cross-device behavioral advertising based on your viewing and browsing behavior.

The company says it shares personal information with advertisers, ad-tech partners, identity partners, and social media companies. That broad sharing increases the number of parties involved in profiling and ad targeting.

The terms say disputes can be brought in the courts where you live and preserve local consumer-law protections. That is more user-friendly than mandatory arbitration or class-action waiver terms.

Paramount must give at least 30 days' notice before price increases take effect, and you can cancel before the next billing period if you do not accept the new price. That gives users time to avoid higher charges.

If a major service change negatively affects access or use, you can cancel within 30 days without charge and get refunded for the unused portion. This is a meaningful protection against harmful unilateral service changes.

Users can request access, correction, deletion, restriction, objection, consent withdrawal, and portability through the Privacy Rights Center. These are strong transparency and control rights, subject to local law limits.

Plans renew automatically unless you cancel before renewal, and free trials/promotions convert into paid billing unless canceled first. Users need to watch renewal dates to avoid unexpected charges.

Cancellation usually only stops future renewals at the end of the current billing period, and paid fees are generally nonrefundable. In practice, canceling mid-cycle usually does not get money back.

The policy does not set firm deletion timelines and says data is kept as long as reasonably necessary, with extra retention for legal compliance, fraud prevention, and rights requests. That can mean data is retained well after your subscription ends.

Paramount reserves the right to modify the terms for many reasons, including other reasonable reasons, and continued use can count as acceptance. While some notice is promised for major negative impacts, this still gives the company broad amendment power.

Paramount may transfer personal data internationally, including to the United States, and says it uses contractual safeguards where required. This is common, but it means your data may be processed under different legal regimes.