Prime Video vs Paramount+

Amazon collects information you provide, data generated from use, and information from outside sources. For Prime Video users, this can include streaming activity, playback details, device data, location, and account information.

Your content interaction and playback behavior may be logged and analyzed. In practice, this means your viewing/download activity and technical streaming details can feed personalization, analytics, and service optimization.

Amazon uses cookies and advertising identifiers for interest-based advertising and shares identifiers with ad companies. Even if it says it does not share directly identifying details, this still supports cross-service ad measurement and targeting.

Privacy disputes are subject to Amazon’s Conditions of Use, including limitations on damages and specified governing law. That can reduce the compensation or legal avenues available if your privacy is harmed.

Personal information may be shared with affiliates, service providers, business partners, and during business transfers. Users should expect their data to circulate beyond the core Prime Video service when needed for Amazon’s broader operations.

Your provider and governing terms depend on where you are and how you access Prime Video, and multiple linked policies may apply. This makes it harder for users to quickly know all their rights and restrictions before signing up.

Amazon expressly says it is not in the business of selling customers’ personal information. That is a meaningful privacy protection, even though sharing for ads, partners, and service providers still occurs.

Depending on applicable law, users may request access to or deletion of personal information through Amazon’s privacy request process. This gives at least some path to exercise privacy rights, though availability depends on jurisdiction.

Amazon provides settings for communications, personalized ads, recommendations, browsing history, cookies, and some device permissions. These controls can reduce profiling or unwanted outreach, though they require user action.

Amazon says it will not materially change practices to be less protective for data already collected without consent. That offers some protection against bait-and-switch privacy changes for existing information.

The privacy policy allows cookies, pixels, SDKs, and similar tools to track activity across Paramount and third-party services to build profiles and personalize ads across devices. This is a broad ad-tech tracking posture.

Paramount shares identifiers, online activity, preferences, and audience segments with advertisers, ad-tech partners, and social media companies. In some US states, it explicitly recognizes rights to opt out of 'sale' or 'sharing'.

The terms say disputes can generally be brought in the courts where you live, which is more user-friendly than mandatory arbitration or class-action waivers. Local consumer-law protections are also expressly preserved.

Paramount must give at least 30 days' notice before subscription price increases, and the new price does not apply mid-billing-cycle. You can cancel before the next billing period if you do not accept the change.

If Paramount makes a major change that negatively affects access or use more than minimally, you get 30 days to cancel without fees and receive a refund for the unused portion. This is a meaningful protection against harmful unilateral changes.

Users in applicable regions can request access, correction, deletion, restriction, portability, and withdrawal of consent through a dedicated Privacy Rights Center. The policy also mentions appeal and complaint options in some jurisdictions.

Subscriptions renew automatically unless you cancel in time, and free trials or full-discount promotions convert into paid billing automatically. This creates a real risk of surprise charges if you forget to cancel.

Paramount reserves the right to modify the terms for many reasons and even for other reasonable reasons not specifically listed. In some cases, continued use after the notice period is treated as acceptance.

The company collects a wide range of information, including account data, payment details, device identifiers, approximate location, usage data, messages, partner data, and even CCTV in some contexts. This goes beyond strictly necessary subscription data.

Paramount offers ways to opt out of promotional messages and, in some regions, targeted advertising or sale/sharing through consent tools, browser/device settings, and privacy requests. The controls are fragmented, but meaningful options are provided.

If you cancel, access usually continues only until the end of the current billing period and paid fees are generally not refunded. That limits flexibility if you stop using the service mid-cycle.

The policy does not give firm retention periods and instead keeps data as long as reasonably necessary for stated purposes, legal compliance, fraud prevention, and privacy-request handling. That flexibility can mean long retention in practice.