Substack vs Wikipedia
Side-by-side comparison of the Terms of Service and Privacy Policy of Substack and Wikipedia.
Substack provides meaningful privacy rights and some clear disclosures, but the combination of broad data collection/sharing, cross-site tracking without Do Not Track support, broad content licensing, discretionary account termination, and mandatory arbitration makes the overall posture more company-favoring than user-favoring.
Substack’s legal terms are mixed. It offers useful privacy rights, self-service account deletion, and some transparency around data use and international transfers. But it also collects a broad range of personal data, allows tracking across websites, gives creators access to subscriber information, requires individual arbitration with a class-action waiver, and takes a perpetual irrevocable license to user content.
Points of interest
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negative ●●●●○ termsMandatory arbitration waiver
Most disputes must be resolved through individual arbitration in San Francisco County, and users waive the ability to bring class or representative actions. This can make claims harder and more expensive to pursue.
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negative ●●●●○ termsPerpetual content license
You keep ownership of your posts, but Substack gets a royalty-free, perpetual, irrevocable, worldwide license to use and distribute them. That means rights you grant do not end just because you leave the platform.
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negative ●●●●○ privacyBroad data collection
Substack collects extensive information including payment data, device and IP data, location, social account info, subscription status, and direct message contents and metadata. This creates a fairly comprehensive profile of users.
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negative ●●●●○ privacyTracking after you leave
Substack says it may collect information about your online activity after you leave its website, and it does not honor Do Not Track signals. Users who want minimal tracking may find this intrusive.
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positive ●●●●○ privacyStrong privacy rights listed
Substack says users may request access, correction, deletion, restriction, portability, and objection to some processing. It also commits to responding within one month, with limited extensions.
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negative ●●●○○ termsCan remove content anytime
Substack can remove content or suspend accounts at its sole discretion, sometimes without notice. Users may have limited recourse if moderation or enforcement decisions affect their publication.
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negative ●●●○○ termsPublic posts may persist
Deleting your account does not guarantee full removal of public posts or backup copies. Content may also remain visible if others copied or stored it.
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negative ●●●○○ privacyCreators get subscriber data
When you subscribe to a publication, Substack shares your name and email with that creator, and creators govern their own downstream privacy practices. Your data protections may therefore vary by publication.
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negative ●●●○○ privacyDirect messages not encrypted
Substack direct messages are not end-to-end encrypted, and staff may access them for safety, support, or enforcement purposes. Recipients may also keep messages even if you delete them or your account.
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positive ●●●○○ privacySelf-service deletion tools
Users can access, edit, or delete some profile information through account settings, and can delete their account from the account page. This gives users practical control without requiring manual support contact.
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positive ●●○○○ privacyMarketing opt-out available
Substack says marketing messages are consent-based where required and can be unsubscribed from at any time. This limits unwanted promotional communications.
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positive ●●○○○ privacyMaterial change notice
Substack says it will alert users to material changes to the privacy policy and terms by site notice, email, or other means. That is more transparent than silent updates.
Documents
The service offers strong privacy-friendly features like optional registration details, no sale of personal data, short retention for much nonpublic data, and user data rights. Downsides remain significant: public/permanent contribution history, broad irrevocable content licensing, warranty disclaimers, and California forum and limitation clauses.
Wikipedia/Wikimedia takes a relatively user-friendly legal posture for a large online platform: you can use it without registering, it says it does not sell data, and it offers data rights and advance notice for major privacy changes. Main tradeoffs are that contributions are public and often permanent, content is provided as-is, venue is generally California, and uploaded content is licensed broadly and usually irrevocably.
Points of interest
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negative ●●●●● privacyEdits are public forever
Anything you contribute is generally public and forms a permanent record tied to your username or temporary account. This can create lasting privacy and reputational consequences.
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positive ●●●●● privacyMinimal signup data
You can read and even edit without a standard account, and a normal account usually needs only a username and password. This materially lowers the amount of personal data you must hand over to participate.
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positive ●●●●● privacyNo sale or marketing sharing
Wikimedia expressly says it does not sell your information or share it for third-party marketing. That is a strong privacy commitment compared with many ad-supported platforms.
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negative ●●●●○ privacyUploads may expose metadata
Photos or videos may include device metadata such as time and location, and that can become public unless you change your device settings. Users can accidentally reveal where or when media was created.
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negative ●●●●○ termsIrrevocable free content license
If you contribute content you own, you generally license it for broad public reuse under free licenses and cannot later unilaterally revoke that permission. In practice, you give up control over future reuse of your contributions.
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positive ●●●●○ privacyShort retention default
The policy says personal information is kept only as long as reasonably needed and is often deleted, aggregated, or de-identified after 90 days. This is a meaningful retention limit for nonpublic data.
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positive ●●●●○ privacyAccess and deletion rights
Users can request access, correction, restriction or objection, deletion-related help, and a copy of their data for transfer. Some data controls and downloads are also available directly in account settings.
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negative ●●●○○ termsCalifornia forum and short deadline
Legal claims against Wikimedia generally must be brought in San Francisco County under California law, and claims may need to be filed within one year if that is earlier than otherwise allowed. This can make disputes harder for non-California users.
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negative ●●●○○ termsAs-is warranty disclaimer
Wikimedia provides the service and content without warranties of accuracy, safety, availability, or fitness for a particular purpose. If information is wrong or the service fails, your remedies may be limited.
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positive ●●●○○ privacyAdvance notice of major changes
Substantial privacy policy changes get advance notice and a 30-day public comment period. This is more transparent than silent or immediate policy updates.
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neutral ●●○○○ privacyTracking tech used internally
The service uses cookies, local storage, JavaScript, and tracking pixels for security, analytics, and functionality, but says it will not use third-party cookies without permission. This is less aggressive than many sites, though still not tracking-free.
Documents
Comparison is based on each service's published Terms of Service and Privacy Policy. Read the source documents linked above before relying on any specific clause.