Target vs Amazon
Side-by-side comparison of the Terms of Service and Privacy Policy of Target and Amazon.
Target provides meaningful privacy rights, opt-outs, GPC recognition, and clear cancellation/request channels, but these benefits are outweighed by extensive data collection and ad tracking, mandatory arbitration with class/jury waivers, unilateral changes, and broad company discretion over accounts, rewards, and user content.
Target’s legal terms are mixed from a user perspective: it offers useful privacy controls and some clear account/deletion flows, but also permits broad data collection, targeted advertising, cross-device tracking, and state-law-defined sale/sharing of personal data. The terms include mandatory individual arbitration, broad discretion to suspend accounts or change programs, and a sweeping license over user-submitted content.
Points of interest
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negative ●●●●● termsMandatory individual arbitration
Most disputes must be handled through individual JAMS arbitration, and you waive both class actions and jury trials. This makes it harder to sue in court or join with other users over small-value claims.
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negative ●●●●○ privacyExtensive data collection
Target says it may collect a very broad range of personal data, including purchase history, browsing activity, geolocation, biometrics, sensory data, and inferences. That gives the company a detailed view of your shopping behavior online and in stores.
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negative ●●●●○ privacyTargeted ads and cross-device tracking
Target and its partners use cookies, tags, and identifiers to track activity across devices and browsers for advertising and analytics. Your interactions may also be governed by third-party companies’ own privacy practices.
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negative ●●●●○ privacySells or shares data
Under some state privacy laws, Target says it 'sells' personal information and shares it for cross-context behavioral advertising. Even if this is a legal definition, it signals advertising-related data disclosures beyond basic service operation.
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positive ●●●●○ privacyAccess, deletion, correction rights
Depending on your state, Target offers rights to access, correct, and delete personal information, plus opt-outs for targeted advertising, sale, and cross-context sharing. It also provides request methods by web form and phone.
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positive ●●●●○ privacyHonors Global Privacy Control
Although Target ignores standard browser Do Not Track signals, it says it treats Global Privacy Control as an opt-out of sale and targeted/cross-context behavioral advertising where required. That is a meaningful modern privacy control.
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negative ●●●○○ termsTerms can change anytime
Target reserves the right to change the terms immediately by posting updates, and continued use means acceptance. That puts the burden on you to keep checking for new rules.
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negative ●●●○○ termsBroad account termination rights
Target can terminate accounts, refuse service, or cancel orders in its sole discretion, including for no reason. This gives users limited contractual protection if access or purchases are interrupted.
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negative ●●●○○ termsBroad license to submissions
If you submit reviews, photos, videos, or other content, you grant Target a perpetual, irrevocable, royalty-free license to use, modify, sell, and distribute it without compensation. You also waive moral rights in that content.
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positive ●●●○○ privacyClear opt-out and cancellation paths
The policy gives concrete ways to unsubscribe from emails, stop texts, disable push notifications and location sharing, unlink accounts, opt out of Target Circle, and cancel Circle 360 in account settings. This makes privacy and membership choices more actionable.
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negative ●●○○○ termsAuto-renewing membership fees
Target Circle 360 is described as an automatic renewal program with nonrefundable fees. Users should watch for recurring charges and separate cancellation steps.
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neutral ●●○○○ privacyALPR use limited and short
Target uses automated license plate recognition near stores for fraud prevention and security, which is a surveillance concern, but says access is restricted and the data is stored only briefly. The summary indicates ALPR data is kept about 30 days and not sold.
Documents
Amazon provides some meaningful privacy assurances and user controls, including a promise not to sell personal information and tools to access, update, and in some cases delete data. But the overall posture is still quite protective of Amazon: broad data collection and sharing, ad-related tracking, sweeping content rights, strong warranty/liability disclaimers, unilateral changes, and court/jury limitations.
Amazon’s legal terms are generally standard for a large e-commerce platform but lean company-favorable in key areas. It collects extensive user and device data for operations, personalization, fraud prevention, and advertising; says it does not sell personal information; offers account controls and some deletion/access rights; but includes broad liability limits, a jury-trial waiver, discretionary account/order actions, and a sweeping license to user-submitted content.
Points of interest
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negative ●●●●○ termsBroad user content license
If you post reviews or other content, Amazon gets a perpetual, irrevocable, worldwide license to use, modify, and sublicense it. That gives Amazon very broad long-term control over user-submitted material.
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negative ●●●●○ termsWarranty and liability disclaimer
Amazon provides services and content "as is" and disclaims many warranties. It also seeks to limit liability for a wide range of damages, which can reduce your remedies if something goes wrong.
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positive ●●●●○ privacyNo sale of personal data
Amazon expressly says it is not in the business of selling customers’ personal information. That is a meaningful privacy-positive commitment, even though it still shares data in several other contexts.
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negative ●●●○○ termsJury trial waived
Disputes must go to courts in King County, Washington, and both sides waive a jury trial. This can make pursuing claims less convenient and may affect how disputes are decided.
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negative ●●●○○ termsTerms can change anytime
Amazon reserves the right to change its site policies and terms at any time. Users may have to monitor for updates rather than receiving guaranteed advance consent for all changes.
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negative ●●●○○ privacyExtensive data collection
Amazon collects information you provide, detailed usage data, device/browser identifiers, partner data, and in some contexts even voice, image, location, and in-store sensor/camera data. This supports a highly data-intensive service environment.
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negative ●●●○○ privacyAd tracking and identifiers
Amazon uses cookies and advertising identifiers to personalize and measure ads, and shares ad identifiers with ad companies. Opt-outs exist, but personalized advertising is built into the service model.
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positive ●●●○○ privacyAccess and deletion options
Users can access many account details and, where required by law, request access to or deletion of personal information. This gives users at least some practical control over stored data.
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positive ●●●○○ privacyPromises against weaker retroactive privacy
Amazon says it will not materially make privacy practices less protective for data already collected without affected customers’ consent. This is stronger than many policies that allow retroactive weakening.
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positive ●●●○○ privacySecurity safeguards described
The privacy notice specifically mentions encryption, PCI DSS compliance, and physical/electronic/procedural safeguards. While not a guarantee, this is a concrete transparency point about security practices.
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negative ●●○○○ termsAccount termination discretion
Amazon can refuse service, terminate accounts, remove content, or cancel orders in its sole discretion. This gives users limited contractual protection against platform enforcement decisions.
Documents
Comparison is based on each service's published Terms of Service and Privacy Policy. Read the source documents linked above before relying on any specific clause.