Tumblr vs Facebook

Most sharing is public unless you take extra steps, and likes, reblogs, and replies can be visible too. This means casual activity can become broadly accessible and searchable.

For content you provide, Tumblr gets a worldwide, transferable, sublicensable license to host, modify, distribute, and analyze it. Public posts may also be made available to selected third parties for distribution or analysis.

Tumblr uses cookies, pixels, analytics, and inferred interests for targeted advertising, and may share certain data with advertising partners. In some U.S. states, that sharing can count as a sale/share you can opt out of.

Subscriptions renew automatically and charge your saved payment method until you cancel. Tumblr says you must cancel at least 14 days before the end of the current period to avoid the next charge.

Tumblr disclaims most warranties, excludes many categories of damages, and caps total liability at $100 or the amount paid. If something goes wrong, recovery against Tumblr is heavily constrained.

Disputes are governed by New York law and generally must be brought in state or federal court in New York County. That can make it harder and more expensive for users elsewhere to pursue claims.

Users can download a personal data report and export a copy of the content they post. That gives you at least some portability and visibility into what Tumblr has stored.

You can delete your account from settings, and Tumblr says it will delete the information it holds about you after 30 days unless it must keep it for legal reasons. This is a meaningful off-ramp, though not a perfect erasure promise.

Tumblr says it retains information only as long as needed for service, active accounts, and legal or dispute purposes. That is a reasonable retention statement, though backups and public reblogs can remain after deletion.

Tumblr says you keep ownership of the intellectual property rights in what you post. That is better than services that claim ownership of user uploads outright.

Meta collects information you provide, your activity, devices, contacts, and data from partners and third parties. In practice, this means Facebook can build a very detailed profile even from activity outside the app.

The policy says Meta receives information through cookies, pixels, and similar technologies from other websites and apps. This can connect your off-Facebook browsing and app activity back to your account or ad profile.

Some information is public by default, and public content can be viewed, reshared, downloaded, and even appear off Meta. Users should assume public posts may travel far beyond Facebook.

By posting content, you grant Meta a worldwide, sublicensable license to use, modify, distribute, and create derivatives. That gives Meta wide operational freedom to reuse what you upload while it remains on its systems.

Account or content deletion can take up to 90 days, plus another 90 days to remove copies from backups and disaster recovery systems. Some content can also be retained longer for legal, safety, or technical reasons.

Meta states it does not sell your personal data to advertisers and does not share directly identifying information without permission. That is better than a true data-selling model, though it still uses your data for ad targeting.

You can delete individual content, delete your account, and trash items begin a deletion process automatically after 30 days. The policy also says deleted items are removed from visibility while deletion is pending.

Facebook uses your personal data to show personalized ads and sponsored content, including across Meta products and sometimes off-platform. Even though Meta says it does not sell your personal data, your activity is still used for targeted advertising.

Meta can remove content, restrict features, suspend, disable, or delete accounts for serious or repeated violations, often in its discretion. Some review explanations may be withheld for safety, legal, or technical reasons.

Meta says you can download your information and, in some cases and subject to law, port it. This gives users at least some ability to take their data elsewhere.

For consumers, disputes are governed by the law of your country and may be brought in competent local courts. That is more user-friendly than forcing all users into a distant arbitration forum.

Meta says it will notify users at least 30 days before material Terms changes, unless the change is required by law. That gives users a chance to review updates before they take effect.