Vercel provides useful privacy rights and some account controls, but these are outweighed by mandatory arbitration with class waiver, broad content and AI-training rights, extensive data collection and sharing, auto-renewal, unilateral changes, and strong liability limits.
Vercel’s legal terms are typical for a cloud platform: broad service discretion, auto-renewing paid plans, liability limits, and mandatory arbitration. On privacy, it collects extensive account, usage, device, and content-related data, uses some data for advertising and AI-related purposes, and shares with partners and providers. Positively, it offers access, deletion, portability, account/team controls, and recognizes some opt-out rights including GPC for advertising cookies.
Points of interest
Most disputes must go through binding JAMS arbitration in California, and you waive participation in class actions. You only get a limited 30-day opt-out window.
"resolve disputes with Vercel through final and binding arbitration and... waive your right to participate in class actions"
If you use Hobby or trial Pro, your content may be used to train Vercel’s and third parties’ AI models by default. Paid Pro users must manage settings to opt in or out depending on plan.
"if you are on a Hobby plan or trial Pro plan, you agree that we may use Your Content to train our artificial intelligence"
You keep ownership, but Vercel gets a very broad transferable license to use, modify, distribute, and create derivatives from your content for service operation and improvement.
"you grant Vercel a worldwide, non-exclusive, royalty-free, fully paid, sublicensable and transferable license"
Vercel collects a wide range of personal and technical data, including account details, payment data, source code/files, AI prompts, telemetry, device data, and IP-based location.
"We collect... contact information... payment... Customer Content... user chat prompts... IP address and telemetry data"
Vercel uses data for personalized ads and may share certain data with advertising networks, partners, sponsors, affiliates, and service providers. U.S. law disclosures indicate some sharing may count as 'selling' or 'sharing'.
"We advertise our Services through third parties, and may use cookies and other tracking technologies to support targeted advertising"
If something goes wrong, Vercel’s liability is generally capped at the greater of $100 or the fees you paid in the prior six months, with broad warranty disclaimers.
"THE SERVICES AND SUPPORT SERVICES ARE PROVIDED "AS IS"... exceed the greater of one hundred dollars and the fees paid"
Vercel states users may have rights to access, correct, delete, and port their data, and provides a Privacy Request Center plus account controls to exercise them.
"Right to Access and Portability... Right to Delete... Submit a request via our Privacy Request Center"
Paid subscriptions renew automatically and stored payment methods can be charged in advance or arrears. Canceling usually only takes effect at the next renewal period, not immediately.
"will automatically charge your credit card... automatically-renew for the same term... termination will be effective at the start of the next renewal period"
Vercel can change the agreement by posting notice or emailing you, and changes become effective immediately after notice. Your main remedy is to stop using the service.
"The revised Agreement will become effective immediately after Vercel posts or sends you notice of such changes"
For advertising-related cookies and similar tracking, Vercel says it honors Global Privacy Control browser signals, which is a stronger opt-out mechanism than many services provide.
"we honor Global Privacy Control ("GPC") opt-out preference signals"
The privacy policy says personal data is kept for the minimum necessary period and then deleted, anonymized, or securely stored in backups when deletion is not possible.
"We retain your information for the minimum necessary period... delete or anonymize it. If deletion is not possible (e.g., backups), we will store it securely"
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Documents
Terms of Service
source ↗- •You must be at least 16, provide accurate account information, keep credentials confidential, and are responsible for activity under your account.
- •You keep ownership of your content, but grant Vercel a broad license to use it to operate, improve, and secure the services.
- •On Hobby and trial Pro plans, Vercel may use your content for AI model training by default; paid Pro users can opt in, and Enterprise can avoid it.
- •Hobby plans are only for personal, non-commercial use, and Vercel may change features or remove projects or deployments at any time.
- •You must follow Vercel’s acceptable use rules, configure security properly, maintain backups, report incidents, and avoid hosting HIPAA data without written approval.
- •Paid plans auto-renew and Vercel may charge stored payment methods automatically; fees are generally non-refundable except for prorated refunds if Vercel ends paid service without cause.
- •You may cancel before renewal, but cancellation takes effect next term; Vercel may suspend or terminate for nonpayment, breaches, inactivity, or exceeding service limits.
- •The services are provided as-is without warranties, and Vercel’s liability is generally limited to the greater of $100 or fees paid in the prior six months.
- •Disputes usually require a 60-day informal process followed by binding JAMS arbitration in California, with a class action waiver and a 30-day arbitration opt-out.
- •Additional terms apply to domain registration, marketplace use, AI products, and third-party integrations, which are governed partly by separate provider terms.
Privacy Policy
source ↗- •Vercel collects account, contact, payment, domain registration, support, content, AI prompt, device, usage, IP-based location, telemetry, and cookie data from users and third parties.
- •It uses this information to operate services, manage accounts and billing, provide support, improve products, develop AI features, market services, personalize ads, and prevent fraud.
- •If you use Vercel through a customer, that customer controls some data processing, and you may need to contact that customer about your personal information.
- •Vercel shares data with affiliates, customers, partners, event sponsors, service providers, legal authorities, and business transferees, and may share de-identified data with AI partners.
- •Domain registration information may be publicly available under ICANN rules, and Vercel may record support calls or capture images and audio at events.
- •Vercel keeps personal information only as long as needed for legal, contractual, business, and dispute-resolution purposes, then deletes, anonymizes, or securely stores backups.
- •Vercel uses reasonable security safeguards and requires similar protections from vendors, but it does not guarantee absolute security and is not responsible for third-party services.
- •Your rights may include access, correction, deletion, portability, withdrawing consent, objecting to some processing, opting out of marketing, and some U.S. advertising-related opt-outs.
- •Vercel processes and transfers data in the United States and other countries, uses legal transfer mechanisms, and participates in the EU-U.S., UK, and Swiss Data Privacy Frameworks.
- •The services are not for users under 16, and Vercel says some unresolved Data Privacy Framework complaints may go to binding arbitration.
